After watching the video, I have three questions:
1) Have these kids ever set foot east of Rock Creek Park, let alone at Wheaton Plaza? (When I worked in Rockville, all of my teenaged coworkers warned each other never to "go to the sketchy Wheaton mall.")
2) Don't the folks at Westfield Wheaton know who Winston Churchill is, let alone that the school is named for him?
3) And when you hear the term "flash mob," do you think of a) a choreographed dance advertising a sale at Foot Locker; b), the packs of teenagers who converged on South Street in Philadelphia to rough up unsuspecting people; or c), hipsters throwing spontaneous pillow-fights? (Ah, those innocent days before social networking was used for only the purest of intentions.)
All snark aside, it's clear that the kids had fun doing this project, and before school started, no less. From what I can tell, they also edited the video, which looks very professional. Hopefully, they walked around the mall after taping was over, saw that nobody was getting shot or stabbed, discovered the Hollister, and concluded that there wasn't anything wrong with Wheaton Plaza. It sounds like Westfield's marketing department is getting the job done.