Today, many people might think of Silver Spring as a pretty prosperous place, with a steady stream of restaurant openings, cranes everywhere, and busy sidewalks. But not that long ago, Silver Spring’s future was highly in doubt. These 1970s-era plans from Montgomery County show just how far we’ve come.
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We don't do graphic design like we used to in the 1970s. All images from the author’s collection. |
During the mid-20th century, Silver Spring emerged as
one of the region’s first suburban downtowns. It’s home to one of the nation’s first strip malls, built in 1938. Hecht’s department store opened its first location outside of DC here in 1947, and other retailers like JCPenney soon followed.
It wouldn’t stay on top forever. The opening of Wheaton Plaza in 1959, the Capital Beltway in 1964, and new suburban developments further out attracted people who could afford to move away, leading to waves of white flight. By the 1970s, Silver Spring inside the Beltway was losing population, and much of downtown was boarded-up and vacant. Several local schools closed due to falling enrollment; by the late 1970s, MCPS was planning to close Montgomery Blair High School.
However, there were also positive signs. The area had a growing minority and immigrant population, who were opening businesses and restaurants that attracted people from across the Washington region. The Silver Spring Metro station opened in 1978, and anticipating the people it would bring, developers built offices, apartments, and hotels around it.
Meanwhile, the Montgomery County Planning Department was working on “master plans” for downtown and adjacent neighborhoods, in the hopes of keeping people from fleeing for the suburbs. Some of the ideas in these plans are things we’d do today, while others might seem really strange. And since some neighborhoods were doing better than others, the county’s approaches for them varied widely as well.