But Urban Outfitters, mecca to the tragically hip, is a bellwether of the current "Things That Are As Unique As You Are" trend in marketing. I opened my mailbox earlier this week and this is what I pulled out:

Now, I was skeptical until I turned it over . . .

What could be more unique than the brazenly Craftsman-inspired townhouses of Albany Grove going up on Briggs Chaney Road? It's wild, yet sophisticated! It's innovative, yet vintage! It's a giant middle finger pointed at Ryan Homes and everything they represent! Could it be . . . the Urban Outfitters of new townhomes? YES! And it's coming all coming to Silver Spring.
Oh, man, I feel so hip right now. My cul-de-sac never looked cooler.
1 comment:
How exactly are they "centrally located"? Relative to what?
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